It has come to my attention that today's film schools are no longer sending students out with the technical know-how necessary to be functioning filmmakers. It is clear that some very basic principals are being skipped over due to either stupidity or laziness, or possibly a combination of both. Case in point: the last couple of clients I've worked with have brought me movies with no serviceable sync references - none whatsoever. When asked where the sync pops were, in both instances I was met with blank stares. Which was pretty puzzling. Later on, through a conversation with one of the young directors, I learned that at his school, the New York Film Academy, no one had ever mentioned anything about sync reference points with regards to post production. Like I said, pretty stupid. There's nothing like ignoring the basics when it comes to something as precarious and complex as post production to really invite disaster. I take it the teaching staff at the NY Film Academy have never actually worked in the industry. 

Sync pops are required on videos at most professional post houses, including Post in the Woods. So if you don't know what one is, or what it is for, you probably won't be posting anything with us very soon. 

In case you want to know just what a sync pop is, here is a brief overview: